Emma Best Practices
Emma is the email campaign platform used at Stevens for both internal and external communication. The Emma platform is supported by University Relations and Information Technology.
Best Practices
Shared Templates
When creating a campaign always use 'Shared templates' rather than 'Recent emails' to ensure you are adhering to brand standards and guidelines.
QR Codes
We recommend you do not put QR codes in email campaigns, instead add a hyperlink for the best recipient experience.
Sender Name & Email
Send campaigns with your Division or Department as the Sender name and donotreply@stevens.edu as the Sender email.
If you frequently send emails from a different email address please contact support@stevens.edu to whitelist the email address for security reasons.
Stevens Branding Standards
Be sure to follow all Stevens branding standards and guidelines, visit the Quick Reference Guide for more information.
Archive External Contacts
Be sure to archive contacts in your external subaccounts you are no longer using.
Remove Contacts from Error Status
Be sure to remove contacts from error status so that your entire audience receives your email campaign.
Experiencing an issue or need additional support, contact our OneIT Team by